We can view Edmonton Oilers owner Daryl Katz’s letter to the fans as a public relations move worthy of a genius. Or not.
But no matter how the long-suffering Oilers fans view the apologetic denial of everything that’s gone wrong with the club, it’s still nothing more (or else, for that matter) than public relations, pure and simple. It is, also, a sign of the times that the letter keeps sliding on the surface of the matter, rather than at least trying to get at the substance.
To concede for all reasons and purposes that this season has been a washout when the club still has 30 games to go may sound outrageous, if it wasn’t realistic. Of course, what this does to the athletes is another matter altogether. Yes, they are professionals, and they should play to professional standards game in and game out, no issue here.
But they are also human.
When Ryan Smyth forced Kevin Lowe’s hand with a few minutes to spare before the trading deadline a few years ago, many a player said he felt the team has written that particular season off. That the season had been long lost by that deadline, they could care less. It was the symbolism that stunned them.
And the team that had been stumbling before, just continued on its uncontrolled slide.
And now, the owner himself throws in the towel while there still can be a mathematical chance that things might change. Not a realistic chance, mind you, but still, a chance.
The fans’ wrath has been directed at former defenceman, later assistant coach, then head coach, general manager afterwards, and now, president of hockey operations, Kevin Lowe.
That the wrath hasn’t been justified is one thing. That Daryl Katz is somewhat ingenious (and this is putting it mildly) in his defence of his employee is – again – another matter.
Hockey people from all over the league would tell you that Daryl Katz is getting too involved with stuff he has no business getting involved with. There have been stories galore, told by reliable hockey people independently of one another, that where the Oilers’ hockey staff were angling for budding defencemen in recent drafts, they were overruled. Guess three times who could it have been to have sufficient power to do that.
If that is Kevin Lowe’s fault, then he’s also guilty of the volcano eruptions in Iceland several years ago.
And it doesn’t seem Daryl Katz plans to change his ways any time soon.
While boasting the club’s recent acquisitions (Andrew Ference, David Perron, Boyd Gordon, Anton Belov, Justin Schultz, Ben Scrivens, Matt Hendricks and, yes Ilya Bryzgalov), as if he deserved the credit for finding them and signing them up to join the Oilers, Katz goes on to say he doesn’t anticipate any quick-fix trades. Considering this statement is just a few lines removed from his assurance that the roster and its changes are GM Craig MacTavish’s call, and nobody else’s, this is a salto mortale (full somersault, a.k.a. deadly jump) that ought to have readers scratching their heads in shock and disbelief.
So, who’s running what?
The logic is perfectly simple: Daryl Katz has hired Kevin Lowe, a capable hockey guy. Lowe, in turn, hired Craig MacTavish, another capable hockey guy, whereupon MacTavish, in yet another turn, hired Dallas Eakins. Lowe knows better than to stick his nose into MacTavish’s business, and MacTavish knows better than to stick his nose into Eakins’ business.
What if their employer took a correspondence course from them?
You are either satisfied with your employees, or not. If you are satisfied, you leave them alone. If you are not, well, there might be others available to fill these jobs.
Whether Katz’s message to Oilers’ fans will end up having the soothing effect to help heal Oilers fans’ long-hurting pride remains to be seen.
While it’s the fans who, all things considered, pay the piper, it doesn’t mean they are always right. Except, any business owner worth her or his salt knows they better handle their customers as their bosses. Simply because they are paying for the fun.
It’s most unfortunate: the word fans comes (basically) from a version of the word fanatics. If they were to entertain sober second thoughts, they would have long ago come to the conclusion that watching adult people perform in children’s sports, earning shamelessly adult money is an insult to their own intelligence.
Of course, it doesn’t sound too cynical to suggest that Daryl Katz’s love letter to his paying customers was supposed to meet one more objective. It seems citizen support for city council spending taxpayer dollars on a new arena has been decreasing relatively significantly during the last few weeks. The gradual decrease turned into a freefall after the recent demand that city employees leave their current offices and move into a new downtown office tower, one proposed and owned by (who else?) Daryl Katz.
Yes, it does sound cynical, does it not?
But so does Daryl Katz’s recent attempt at pacifying his customers.